Cosmetic Product – Design Thinking Workshop

Design Thinking

Cosmetic Product – Design Thinking Workshop

This project was a part of my Moderator of the Design Thinking Course organised by Design Thinking Institute. During five days we passed the design process of this method three times. The topic of the cosmetic products was chosen by the organizers. Solving this problem, we were practising all stages of Design Thinking, mainly focusing on the Ideation and Prototype. Based on our ideas we developed three  low-fidelity prototypes of the cosmetic. And finally we connected them to create our product – Shampress.

I worked within the group of five people. In this time each of us had a chance to prove herself/himself in the role of leader. Afterwards, I created graphics for the needs of the portfolio.

The course took place in Warsaw from 20 to 24 July 2020 (35h) and it was organised by Design Thinking Institute.

Design Thinking Process

1. Emphatize


Age: 29
City: Warsaw

Busy Accountant
Working in a big company in the city center. Her morning beauty routine is fast and simple. She uses mostly just a cream and makes light makeup. Besides that she basically uses just shampoo and soap. She is ready to pay more for quality products. 

Outgoing Single
She is living alone in a rented studio. Because of that she buys cosmetics just for her own. She likes to try new products but thinks that containers are always too big for one person. Often she asks friends for cosmetics recommendations, because it happens many times that she has bought unsatisfying products.

Constant Traveler
Magda uses every free moment of her time to travel. She is a backpacker and mostly goes by plane. It is not a problem to travel alone. She is not using a lot of cosmetics but it is always a problem to prepare the right amount of liquids before the flight.

Eco Friendly
Recently she started to put more attention on the environment. Magda tries to buy ecological products and first of all, buys less. She is annoyed by the facts that most of the cosmetics have plastic containers. 


“It is always so annoying to travel with liquid cosmetics. Restrictions on the airport forces me to purr everything in smaller bottles. But those are not enough for longer travels. If I buy bigger cosmetics in place, I have to carry it with me. Also I have a problem with the remaining part of the products – I cannot take it back to the airport.”

“I don’t like the fact that most of the cosmetics are packed in plastic. On the other hand using glass bottles in the bathroom is a little bit risky.”

“Why can I not buy just the right amount of the product? Like vegetables by weight?”

2. Define

After we get to know our Persona better, we diagnosed needs for the further Design Thinking process. The group decided to help Magda and create …

… an eco-friendly cosmetic product that can always travel with her.

3. Ideate

To gather ideas we use an individual brainstorm. Each of us wrote down the ideas on sticky notes and after represented them for the rest of the group. In the end we voted (3 votes per person) to choose the most interesting ideas.

Visual Portfolio, Posts & Image Gallery for WordPress

The winning ideas:

  • Custom-fit cosmetic feeder.
  • Travel-friendly cosmetics in a powder.
  • Biodegradable product – fertiliser.

4. Prototype

Custom-fit cosmetic feeder

The automatic feeders are located in the beauty supply shops. It is possible to choose from the screen the desired amount of the product. After side-payment, the machine purrs the right amount of the product to the container. It is possible to bring your own container or buy one in the store. To represent this idea we built up a physical prototype using paper tubes, cardboards, tape and little textil pompoms.

Travel-friendly cosmetics in a powder

The products in feeders have a consistency of a powder. The product activates in the contact with water (e.g. shampoos) or oil (e.g. face creams). Thanks to that it is possible to take any amount on the airport and travel light. We decided to use a storyboard to represent this idea.

Biodegradable product – fertiliser

Cosmetics are made just with natural ingredients. At the end of our trip we can reprocess unused cosmetics to create a fertiliser – simply mixing the product with water. Now we can water local plants. The last idea of our little project was represented as a short performance.

5. Test

We represented our prototypes to the rest of the trainees of the course. Everybody was allowed to share feedback, talking both about pros and cons of our projects. It occured that a lot of them have a problem buying the right amount of cosmetic products. Because of that our feeder is a perfect solution. Ecological aspects were also appreciated. However, they would prefer to use all cosmetics instead of creating a fertiliser. The biggest doubts are connected with possible technological and chemical solutions of our project. Simply if it is possible to create a cosmetic with the features we designed.

See my other projects from this course:

Back To Top